EPISODE · Nov 15, 2023 · 9 MIN
Episode 106 - Behavior-Based Brand Building
from Startup Confidential · host Dr. James F. Richardson
Send us Fan MailUnfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, ‘brand’ is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots ‘influence,’ not social media puffery. Learn the rules of behavior-based brand-building or get ready to struggle unnecessarily on your journey up the Skate Ramp.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]
Embed this episode
What this episode covers
Send us Fan Mail Unfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, ‘brand’ is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots ‘influence,’ not social media puffery. Learn the rules of behavior-ba...
NOW PLAYING
Episode 106 - Behavior-Based Brand Building
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.