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Episode 106 - Behavior-Based Brand Building episode artwork

EPISODE · Nov 15, 2023 · 9 MIN

Episode 106 - Behavior-Based Brand Building

from Startup Confidential · host Dr. James F. Richardson

Send us Fan MailUnfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, ‘brand’ is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots ‘influence,’ not social media puffery. Learn the rules of behavior-based brand-building or get ready to struggle unnecessarily on your journey up the Skate Ramp.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published Nov 15, 2023

What this episode covers

Send us Fan Mail Unfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, ‘brand’ is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots ‘influence,’ not social media puffery. Learn the rules of behavior-ba...

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Episode 106 - Behavior-Based Brand Building

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How long is this episode of Startup Confidential?

This episode is 9 minutes long.

When was this Startup Confidential episode published?

This episode was published on November 15, 2023.

What is this episode about?

Send us Fan MailUnfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But,...

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