Episode 106: Finding Your Dream Client with Mary Christian

Send us Fan MailIn today’s episode, we have Mary Christian the owner of Mary Christian and Co, a digital marketing agency specializing in launch assistance done for your services, marketing, and coaching. She has over six years of marketing experience and has worked behind the scenes to assist companies in developing effective marketing campaigns and launches. She is also a military spouse advocate. She helps them by employing them in her business because she certainly knows how it feels to be moving around and trying unusual jobs to get by.Five Tips in Finding Your Dream Client1. Take A Look At Who Is Benefitting The Most From What You Are Offering Or Who Is Getting The Most Value Out Of It. Make sure to enjoy who you are working with. For Mary Christian, she identified who she wanted to work with by working with whom she disliked. Finding your dream client and making the relationship work is a test and a process. Overnight success doesn’t happen. 2. Market ResearchUse Facebook Groups to search for keywords that relate to your business. Look for problems that you might have a solution to. 3. Asking QuestionsNarrow down what you need to serve. Ask about their occupation, what they value the most, age, address, interest, and etc. Identify the problem and provide a solution. Really understand where they are struggling and how you can help them with what you offer. 4. Social MediaUtilize social media to better understand your dream client. Test different types of content on social media platforms to see what is serving your audience the best and who engages in the content that you have. Use hashtags to find someone who you want to work with (e.g. #Photographer #blogger).5. Analytics (Google Analytics/ Social Media/ Website)Analytics tells you where your audience is coming from and it tells you what your traffic looks like- are they female or male, location, and what platform they are finding you on. You have to understand your data or stats to really understand your audience and that allows you to stay on top of it. It is also important because it tells you where your audience is coming from because that’s the avenue you want to focus on. Focus on the platform where your dream client is hanging out."Make sure to enjoy who you are working with. Finding your dream client and making the relationship work is a test and a process. Overnight success doesn't happen." ~ Mary ChristianWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTSI appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!