EPISODE 106: 'New Zealand’s Biggest Spammer' - Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Interview with Alex Mackrill - CMO at Hype & Dexter Alex is a marketer with a strong focus on driving digital results. With experience in copywriting, he excels at initiating conversations and closing sales. Originally from the UK, he has worked at the forefront of the industry in New Zealand for six years, serving over a thousand clients and leading successful campaigns for renowned brands like Spark, Uber, and Honda. Listen in to hear Alex spill secrets about mastering both traditional and digital marketing strategies and achieving remarkable success in the ever-evolving landscape. On the Menu: 1. How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2. Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Aligning content with the customer journey: nurturing relationships that drive engagement 4. Understand your audience, developing buyer personas, and mapping customer journeys 5. Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce