Episode 106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses.  Joining Abby to explore this topic is Zoe Scaman, founder of strategy studio Bodacious, whose career spans across client-side, agency-side and consultancy for brands and businesses such as Nike, Netflix, EA Games, Unilever, Oatly and Mediacom.   In this episode, Zoe defines strategic thinking and some critical questions she asks during the strategic process (but why it's not a concrete framework). Zoe also shares her views on the marketing industry, why she champions optimism and generalists vs specialists. Plus career highs and lows and advice for marketers.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Zoe Scaman | LinkedIn This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com