Episode 106: Trader Joe’s，一家让美国人上瘾的“奇怪“超市

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail在这一期《柠檬变成柠檬水》节目里，主持人俞骅和Poy Zhong带大家走进一家看似“奇怪”，却极具商业智慧的美国超市 - Trader Joe’s，拆解它背后的核心逻辑：以自有品牌为核心的商业模式、少而精的商品策略、独特的门店体验，以及极度克制的扩张方式。Trader Joe’s的成功，或许正来自于一件事：在一个复杂的零售世界里，坚持做一个“简单而清晰”的公司。欢迎大家收听！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published Mar 26, 2026

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Episode 106: Trader Joe’s，一家让美国人上瘾的“奇怪“超市

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This episode is 43 minutes long.

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This episode was published on March 26, 2026.

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