Episode 107: How to use LinkedIn to get more leads and sales with Janine Coombes

How to use LinkedIn to get more leads and sales with Janine Coombes  How can you use LinkedIn to get more leads and sales?  Do you know what type of content works specifically for your business and your audience?  This week on the podcast, I interview small business marketing manager Janine Coombes. Janine helps one-man-band business owners to narrow down the one thing they want to be known for and to promote their business.  Earlier this year, Janine published a spoof video of herself all dressed up, wearing pearls, and putting on a silly voice. On LinkedIn. The video became so popular with her audience that Janine decided to start her own video series – The Secret Marketing Show. Now in the process of planning the third series of her show, Janine is testing out a new format. But what was the key to the success of her videos? Janine decided to just be herself – to create content that appeals to her personality and her brand. To be bold and brave enough to create content that allows her to attract the right audience and put off people who wouldn’t want to work with her.  You will learn… How to find your first clients after leaving your corporate career, even if you decide not to work with corporate clients.    Why you should use clear calls to action at the end of your LinkedIn posts to attract leads and make sales.  Why it’s important to have goals when posting content on social media – for example, are you looking to get engagement on your content, or do you want to make sales?  About Janine If you’d like to connect with Janine and watch her amazing videos (a.k.a. The Secret Marketing Show) you can find her on LinkedIn and YouTube. Janine is also writing a book called The Content Marketing Myth, due to be published in Q1 of 2020.  Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: LinkedIn Profile video walkthrough with 2 page action plan Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at [email protected].