Episode # 107 Interview with Todd Matherly-- Executive Vice President of Market Performance Group

Episode # 107. Today's guest is Todd Matherly - Executive Vice President of Market Performance Group. Todd talks to us today about MPG's new initiative to help emerging brands achieve business success across all channels and disciplines of commercial operations. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Today's discussion points include: - A recap of Todd's experience as a long time merchant at Walmart and Sam's Club. - The familiar refrain of the importance of differentiation for your brand relative to competitors. - Todd discusses MPG's "end to end solution" his firm offers to help emerging brands manage their business. These services are also offered a la carte so founders can offload certain important tasks to experts in order to spend their valuable time on the aspects of their business they enjoy.- Authenticity and a great story are common characteristics of emerging brands that gain traction with consumers.- A detailed discussion around actions a DTC/Amazon only brand needs to consider (and nail) when considering the move into traditional brick & mortar retail.- And finally- we have found a highly dedicated Mizzou fan. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.