Episode 107: Re-release: The future of convenience and category management with Bala Gurumoorthy episode artwork

EPISODE · Aug 11, 2026 · 30 MIN

Episode 107: Re-release: The future of convenience and category management with Bala Gurumoorthy

from Kantar Retail Sound Bites

As part of the Retail Sound Bites summer replay series, Barry Thomas revisits one of the podcast's most impactful conversations, highlighting the evolving role of category management and its growing importance across the retail landscape. Featuring insights from Ferrero's Bala, this episode explores how retailers and CPG manufacturers can use category thinking to drive growth, strengthen shopper engagement, and prepare for the future of commerce. A must-listen for retail leaders, category managers, and FMCG professionals looking to stay ahead of industry change.   Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.   Contact Barry: Email | LinkedIn   Contact Rachel: Email | LinkedIn

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Episode 107: Re-release: The future of convenience and category management with Bala Gurumoorthy

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