Episode 107: The MSP business model makes cash flow easy

In this week’s episode Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspects of the MSP business model can improve your cash flow and your sleeping habits! Also, what’s the connection between a successful MSP and that 90s Keanu Reeves film about a runaway bus? Speed! This week Paul dives into the business benefits of being a fast-moving MSP Plus on the show this week, there’s a recommendation for an excellent book about bitesize growth. And Paul’s featured guest introduces you to a new way to sell cyber security Featured guest Thank you to Phylip Morgan from Pax8 for joining Paul to talk about how to sell cyber security without using fear, uncertainty, and doubt. As Chief Channel Officer of Pax8 UK, Phylip provides leadership, guidance, and support to successfully extend the company’s key channel and marketing objectives to UK markets. Phylip holds an M.A. in Missional Leadership from Bangor University, is the Pastor and Co-Founder of Calon Church, and sits on the board for several companies and non-profits. He enjoys working with small business owners and spending time with his wife and three daughters. Connect with Phylip on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Thank you to Adrian Savage from Deliverability Dashboard for recommending the book the The Compound Effect by Darren Hardy In the next show on December 7th Paul will be joined by Stephen Rosenthal from Managed Services Platform talking about how MSPs can best implement technology roadmaps for clients Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hi, there and welcome back to the show. Here’s what we got coming up for you this week. Phylip Morgan: Fear, uncertainty, and doubt was the way to sell those products, right? A new way that we could maybe be so a cybersecurity. Paul Green: That’s Phylip Morgan from Pax8. He’s going to be here later on in the show. We’re also going to be talking about cashflow. If your cash flow isn’t quite as positive as you’d like it to be, maybe it’s because you haven’t fully embraced the MSP business model. I believe your business model should make your cash flow so beautiful that you’re literally licking the screen of your computer when you’re looking at your bank accounts. Paul Green: If you’re not, I’ll tell you later on in the show how you can make your cash flow so much better. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: In the old days of business...