Episode 107: The Sales Revolution: Rethinking What It Means to Create Customer Value

We sit down with renowned sales performance expert Ingrid Maynard to explore how the world of sales is being reshaped by a revolution in what customers truly value. Together, they unpack how outdated sales practices are giving way to more authentic, value-driven approaches that put customer success at the heart of the strategy.  With decades of frontline experience, Ingrid shares what it takes to lead this transformation—from building trust and deepening relationships to aligning your team around real, measurable customer outcomes. This is a must-listen for leaders who want to future-proof their sales function and create value that lasts.  Whether you lead a sales team or work closely with one, you’ll walk away with fresh insights and practical steps to take your sales game to the next level.  Tune in now, and don’t forget to Work... savvy! Ready to equip your leaders for change?  Discover how our Leadership Development Programs at Corporate Dojo help leaders build resilience, lead with clarity, and thrive in times of uncertainty.  🔗 Explore our programs  Connect with Karen Gately on LinkedIn. Connect with Ingrid Maynard on LinkedIn. Learn more about Ingrid’s work.