Episode #1075: Michael Sims - The Big Honker Podcast

What this episode covers

The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building a brand, and the lessons learned along the way.They also dive into the evolving watch market, how Hook and Gaff is thinking outside the box to stand out in the outdoor and lifestyle watch space, and what separates their brand from other watch companies targeting hunters, fishermen, and outdoor enthusiasts.

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Frequently Asked Questions

How long is this episode of The Big Honker Podcast?

This episode is 1 hour and 24 minutes long.

When was this The Big Honker Podcast episode published?

This episode was published on May 7, 2026.

What is this episode about?

The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building...

Can I download this The Big Honker Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.