Episode 108 How Personality can Make or Break Sales - Shawn Karol Sandy & Dianna Smith Geairn

With artificial intelligence becoming more and more able to take over parts of the sales process, how can you make sure that you stand out as a salesperson? Your own personality can give something to the sales process that robots can't. In today's episode, I'll talk to Shawn Karol Sandy and Dianna Geairn of the SellOut Show about the importance of bringing personality into the sales process. Listen to the episode to hear what Shawn and Dianna have to say about the approach they recommend for sales conversations, how to experiment with sales scripts, and why you should try recording or videotaping yourself and listening to how you sound during a sales conversation.  Episode Highlights: Shawn's and Dianna's backgrounds How Shawn and Dianna decided to start The SellOut Show Why Shawn and Dianna take a less-structured approach to sales conversations Where personality comes into the sales process The recipe for bringing personality into the top of the funnel Experimenting with sales scripts or templates How sales and marketing can work more closely together Why you should record and listen to yourself The importance of practicing sales skills Resources: Shawn Karol Sandy Dianna Geairn The SellOut Show The Irreverent Sales Girl The Selling Agency