Episode 108: The CFP auction, MLB post-season and more Taylor Swift talk

Negotiations for the College Football Playoff’s media rights negotiations have starts, and pod hosts Andrew Marchand and John Ourand break down the media companies that will be involved and the likely winners once the CFP expands to add at least four more games. The hosts discuss the NFL’s request to have TV networks run ads for Taylor Swift’s upcoming movie and preview what to expect this week when Travis Kelce’s Kansas City Chiefs play on Thursday. As the NBA preps for a media rights negotiation, Marchand and Ourand look into what leagues can do to make their regular season games more valuable. This week’s episode sees the return of Karp’s Korner, as SBJ’s ratings guru Austin Karp breaks down MLB’s regular season ratings, provides an update on MLB’s post-season ratings and previews what to expect with MLB’s World Series ratings. Karp provides the reasons why national numbers are lagging local viewership trends in the sport. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.