Episode 108 with Susan Kadilak of Kadilak Homes

Susan has been around construction and design her whole life! When she brought her husband Paul into the business 15 years ago they made it their mission to bring change to the business while creating spaces that are practical, beautiful, and inspiring all while having fun! If you don't think they have enough going on, Paul is also a firefighter and they have 4 children to keep them on their toes! As part of their journey in making their client's homes their favorite place on earth, the Kadilak's have built their business on the power of social media. Five years ago they were given a very strong piece of advice: MAKE VIDEOS! So they tried it and it quickly grew their business, with a 60% increase in revenue after the first year! Video works! Through their social channels they have been able to connect directly with potential clients, grow their social media audience, and develop a relationship before ever getting that first phone call.