Episode 108: You Got Chocolate in My Peanut Butter

What this episode covers

Erick and Rich discuss what ConnectWise buying zofiQ says about the future of AI automation and tool stacks for MSPs and how to make sales excellence as important a part of your culture as technical excellence. Then they’re joined by two top executives from Thread for an inside look at AI-powered service desk automation from a leading vendor in the field. And finally, one last thing: an incident involving a Waymo in Phoenix that might inspire you to delay your first ride in a self-driving car. Discussed in this episode:ConnectWise To Acquire zofiQ—Bringing AI-Powered Automation to IT Solution ProvidersMSP Chat interview with Lee Silverstone of zofiQA Channelholic article on ThreadWaymo passenger flees after car drives on Phoenix light rail tracks Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

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Frequently Asked Questions

How long is this episode of MSP Chat?

This episode is 1 hour and 19 minutes long.

When was this MSP Chat episode published?

This episode was published on January 23, 2026.

What is this episode about?

Erick and Rich discuss what ConnectWise buying zofiQ says about the future of AI automation and tool stacks for MSPs and how to make sales excellence as important a part of your culture as technical excellence. Then they’re joined by two top...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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