Episode 109: How Shoppers Define Value with guests Mary Brett Whitfield, Julie Craig, and Erica Smith episode artwork

EPISODE · Sep 8, 2026 · 44 MIN

Episode 109: How Shoppers Define Value with guests Mary Brett Whitfield, Julie Craig, and Erica Smith

from Kantar Retail Sound Bites

How do shoppers define value in today's retail environment? In this episode of Retail Sound Bites, Kantar experts explore new research on what drives consumer purchasing decisions beyond price. The discussion examines affordability pressures, loyalty programs, prepared foods, health and wellness trends, and how retailers and brands can create meaningful value through convenience, quality, and experience. Tune in for actionable insights on the evolving shopper mindset and what it means for the future of retail.   Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

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Episode 109: How Shoppers Define Value with guests Mary Brett Whitfield, Julie Craig, and Erica Smith

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