Episode 109: Jay Cicero Explains the Business of Hosting Major Sports Events

The Greater New Orleans Sports Foundation was created in the late 1980s to coordinate efforts to attract and manage major sporting events. The organization said that by the time the 2025 Super Bowl has come and gone, it will have turned a $50 million public investment and $100 million in private fundraising into more than $3.44 billion in economic impact for Louisiana and the city of New Orleans. On this week’s podcast, the Sports Foundation’s longtime president Jay Cicero, recent winner of the Dave Dixon Louisiana Sports Leadership Award, talks about what it takes to bring these events to town — and to keep them coming back for more.