Episode 109 - Manufacturing Buyers

🎙️ Episode 109 is live, and we're diving into the strategy of manufacturing buyers. We get it - the term raises eyebrows, but trust us, it's a game-changer when offers are less than impressive.Manufacturing buyers isn't about settling or selling your vendor on a buyer who isn't there; it's about sparking interest and opening doors to negotiation. From allowing buyers to establish an emotional connection to building competition, we unpack why giving buyers a seat at the auction table through v...