Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

from Marketecture: Get Smart. Fast. · host Ari Paparo

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 45 minutes long.

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This episode was published on February 7, 2025.

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