Episode 109: Setting Strategic Goals for the Year Ahead

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this insightful episode of "Marketing 101 for Small Business Owners," host Philippa Channer delves into the critical task of setting strategic objectives for the new year. She begins by underscoring the importance of aligning marketing strategies with the overall business plan, ensuring that each goal is both achievable and measurable. Philippa then guides listeners through the process of identifying key performance indicators (KPIs) that will help track progress and make necessary adjustments along the way. She also shares practical tips on how to break down larger objectives into manageable tasks, making the pursuit of these goals less daunting for small business owners. Throughout the episode, Philippa encourages entrepreneurs to stay focused on their target audience, to leverage their unique selling propositions, and to remain adaptable in the face of changing market conditions. Her expert advice is designed to empower small business owners to approach their marketing efforts with clarity and confidence, ultimately leading to a successful and prosperous year ahead.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]