Episode 109: The perfect prospect journey for an MSP

In this week’s episode Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journey you’d like them to have with your MSP, that will be a huge marketing advantage. This week Paul explains how to design the perfect prospect journey Also on the show this week, how you can improve the business by using data points to make positive changes every single day Plus find out from Paul’s featured guest what video storytelling is, and shy you should do it Featured guest Thank you to filmmaker and brand strategist Jude Charles for joining Paul to talk about how you leverage the power of video storytelling in your MSP. After starting his video production business at 17 years old, he found his specialty in helping entrepreneurs bring their stories to life through documentaries. For over 15 years, Jude has been producing documentary series for major brands such as Google, Coldwell Banker, and Steve Harvey but he is fuelled by working closely with purpose-driven entrepreneurs and leaders. Connect with Jude on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Thank you to the email marketing specialist Liz Wilcox for recommending the book Real Artists Don’t Starve by Jeff Goins In the next show on December 21st Paul will be joined by Jimmy Armitage from Wavelength to talk about how you can improve on the recent issues with recruitment Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hey, don’t tell anyone that I told you, but today, it’s 11 days to Christmas. Here’s what we’ve got coming up in this week’s show. Jude Charles : Video is powerful and it’s much easier than you’d imagine to be able to tell a story, to be able to do video so that people will connect with you. Paul Green: That’s Jude’s Charles, he’s actually a filmmaker, and he’s going to be here later on in the show telling you how you can use a good story, how you can use better storytelling to attract more clients to your MSP. We’re also going to be talking about data points. Do you have KPIs, key performance indicators, or some kind of dashboard within your business? You’re bound to in some way but how do you use that information to make the business just a little bit better every single day? We’re going to explore that later on in today’s show. Voiceover: Pau...