Episode 11.13: Prediction failures, dysinformation, and affordable marketing

Joe Basques and I were having a conversation about the state of the tech world and decided to hit the record button. There was a lot of ground covered in 20+ minutes.First off, it's that time of year when publications do stories about what can be expected in the next year, which means journalists get swamped with pitches from companies about their executives' predictions. Most of them aren't worth considering but I will still respond. We talk about what we are looking for at the magazine.Next, dysinformation. You may wonder what that is. That's what I call the subject that includes disinformation and misinformation. We will do a special issue on the subject in December, so if you have something to say, now's the time to get it in.Finally, we often hear from companies that they can't afford to do marketing. In truth, it can be expensive, that's why Cyber Protection Magazine will launch a new affordable sponsorship program for 2026. You will be surprised at how affordable it really is.