Episode 11.15 - How to make proper predictions

Every year at this time I start getting pitches from PR folks offering client's predictions for the coming year. Lots of publications put out their annual predictions articles in December with their own, plus a few selected from these pitches.At Cyber Protection Magazine we do it a bit different. Our predictions don't come out until January so we can give equal review to the stuff that comes in after Christmas. So you're welcome.But in this podcast with Ian Thornton-Trump, CISO of Inversion6, we start the process early. We not only give out a few predictions but we also talk about what makes a good prediction. Hint: It doesn't start with "In 2026 we will see a continuation of..." Anything that says everything will go on as it is is not a prediction worth reading.This is a longer than normal podcast, but when Ian and I get wound up, it's hard to stop.