EPISODE · Jun 21, 2022 · 4 MIN
Episode 11 Brief: Don't Just Check a Box! Be Authentic With What You Support
from Imperfect Marketing · host Kendra Corman
Send us Fan MailWelcome back, and thank you so much for listening to another marketing brief. Today's focus is on authentic marketing.It's June, so I felt I needed to address and mention something I thought we learned by now, but that you must be authentic in your support of months and holidays.Think of Pride Month and Juneteenth.Walmart did it wrong, and so did Burger King, but Kate Spade and Macy's have headed in the right direction.Before you post a rainbow flag or a social post about honoring and celebrating Juneteenth, pause to think about how you genuinely support those communities.Think before posting, and do not ever just check a box!Related Links and Resources:Claire Chandler and I discuss authenticity in marketingIdentify your target audience hereAre you writing for your audience? Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail Welcome back, and thank you so much for listening to another marketing brief. Today's focus is on authentic marketing. It's June, so I felt I needed to address and mention something I thought we learned by now, but that you must be authentic in your support of months and holidays. Think of Pride Month and Juneteenth. Walmart did it wrong, and so did Burger King, but Kate Spade and Macy's have headed in the right direction. Before you post a rainbow flag or a social post a...
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Episode 11 Brief: Don't Just Check a Box! Be Authentic With What You Support
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