Episode 11 : Cap vers le marketing expérientiel

from Cap sur la STMG ! · host Marie-HINGANT-- HODERA

Dans cet épisode, on plonge au cœur de l’expérience de consommation : comment elle se construit, comment le marketing expérientiel la renforce, comment se calcule la valeur perçue, et pourquoi la satisfaction en découle. Le tout avec des exemples STMG prêts à réutiliser en cours.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Oct 8, 2025

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Episode 11 : Cap vers le marketing expérientiel

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