Episode 11 – Deep Science to Human-Centered Design

Innovation in the sciences is always linked in some way, either directly or indirectly, to a human experience.– John MaedaDeep science wrestles with the principles and fundamental concepts of the universe. It is inherently disruptive and results in disruptive innovation. However, the first market inclination of scientists or researchers – their ideas for taking the deep science to commercial use – is almost always wrong. As specialists, scientists develop a detailed understanding of how a particular technology works, which challenges their understanding of its broader applicability in the market.Human-centered design is a process that starts with the people you’re designing for and ends with solutions that are tailor-made to suit their needs. It’s not about the specialist understanding how the technology works… it’s about starting with what end-users will need, what is the problem they are trying to solve, or how they will use the technology.Oceanit practices ‘Intellectual Anarchy’ – empowering teams to break down traditional silos, transcend disciplines, and cross-pollinate ideas and expertise. We create breakthrough ideas, insights, discoveries, and developments — delivering the future as an interdisciplinary force. Through spinouts, co-development partnerships, licensing, and direct manufacturing, Oceanit thrives in delivering solutions to market at scale. Oceanit calls this practice ‘Mind-to-Market’, delivering deep science to disruptive, real-world innovations at scale and impact.Intellectual Anarchy: The Art of Disruptive Innovation by Dr. Patrick K. Sullivan is available on Amazon. Get your copy at https://bit.ly/2Vk5bhN.Learn more about Oceanit at https://oceanit.com/deliveringthefuture/ and subscribe to our YouTube channel, https://www.youtube.com/oceanit. Follow Oceanit on X / Twitter / oceanit Follow Oceanit on Facebook / oceanit Follow Oceanit on Instagram / oceanit