Episode 11: "Elevate" with Olga Pope

So much of our culture and formal education has encouraged and rewarded us to use "fancy" words when explaining things -- words that show off our education, make us feel sophisticated and important. But almost all of this notion fails when it comes to marketing, and it's a challenging process to unlearn that way of thinking about words. Olga Pope has raised picking fights over this kind of overly ornamental language to almost an art form, and today she's taking aim at one of the common and bland words you see, especially in ad marketing: "Elevate." It sounds elegant, but in usage, often means almost nothing more than "better in some kind of fuzzy way" Olga's website: https://www.olgapope.com/ Olga on LinkedIn: https://www.linkedin.com/in/olga-pope-436b...