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Episode 11: Eric Seufert on the future of mobile acquisition and gaming episode artwork

EPISODE · Mar 17, 2023 · 48 MIN

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

from Marketecture: Get Smart. Fast. · host Ari Paparo

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this. In this episode: AdExchanger on gaming spend declining SVB collapse and ad tech Uber offers self-serve for car-top ads Netflix building an ad server? Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this. In this episode: AdExchanger on gaming spend declining SVB collapse and ad tech Uber offers self-serve for car-top ads Netflix building an ad server? Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episode 11: Eric Seufert on the future of mobile acquisition and gaming

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 48 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on March 17, 2023.

What is this episode about?

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of...

Can I download this Marketecture: Get Smart. Fast. episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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