Episode 11: How One CEO Rewrote the Rules for Working Motherhood

In this Bright Ideas episode, host Desiree Booker-Sharpe talks with Promo Shop president Kate Alavez about authentic leadership, people strategy, and building high-performing teams that scale without losing culture. Kate shares her nontraditional path to the C-suite, how empathy shapes decision-making, and how cross-functional collaboration made an ERP transition stick. She breaks down the metrics that drive resilient growth—response time, NPS, order accuracy, returns—and where AI and automation remove rote tasks so people can focus on innovation. This is the episode to listen to if you want practical, people-first tactics to strengthen culture, modernize operations, and grow sustainably.   Connect with Kate: Website: https://promoshopinc.com/ LinkedIn: https://www.linkedin.com/in/katealavez/