Episode 11 - Lessons learned from working at a monster app with Thomas le Hardy (Tonsser)

Most smaller apps wish they had the resources of a mega-app, but should they?Join us this week as we talk with Thomas le Hardy about his past experience working as Director of Customer Acquisition at Audible (Amazon) and how it compares with his current role as VP of Marketing at Tonsser.During the podcast, Thomas answered questions like: 👉 What were the biggest differences between running marketing at Amazon vs. running marketing at Tonsser?👉 Which tools or resources did Amazon have that a smaller app doesn't, and what are the impacts of not having these tools?👉 What advantages does a smaller app have over a bigger one?👉  Which best practices has Thomas carried forward from Amazon into his current role?👉 What are the biggest lessons Thomas has learned building the marketing function at Tonsser from virtually nothing? Throughout the episode, Thomas shared some great tips for how to work cross-functionally and establish a good foundation that would benefit apps of any size!If you enjoyed this conversation, be sure to connect with Thomas on LinkedIn: https://www.linkedin.com/in/thomaslehardy/To learn more about Tonsser, you can visit https://tonsser.com/---Appthropology is powered by Aampe, the leader in Message-Led Personalization.www.aampe.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit edge.aampe.com