Episode 11 - Leveraging Social Media for your Business

Episode 11 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery.  In this episode we discuss:  (00:00) Intro (02:46) Twitter, how we started with it & how we use it today (09:55) Setting notifications as a way to learn about a subject (13:43) Adding value to other people's tweets (15:28) Lead gen using twitter - finding prospects (19:37) Solving problems for Amazon millionaires (21:49) How to find a platform to go all-in on (25:22) How Peter uses Facebook & Facebook groups (31:01) How to be successful with LinkedIn (32:57) Overview of the platforms & using them together (35:01) How to tune Twitter & LinkedIn algorithms to your advantage (38:44) The value of commenting on other people's posts (39:37) The world wants more of you - feel the "pull" (41:03) Why Peter streams Rocket League on Twitch! Peter's Twitch: https://www.twitch.tv/propertymanagementgamer --- Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10 Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com