Episode 11 - Master Food Vlogging: Exploring Kerala's Food Culture with Anjana Gopakumar

In this finger-licking episode of 42PodCatcher, we dive deep into the world of food vlogging, exploring how to turn a passion for food into a thriving career. Our guest Anjana, a core team member of EAT (Eat At Trivandrum), shares insights from 10 years of celebrating Trivandrum’s best food spots and how nostalgia is making a delicious comeback. We uncover the early struggles of food blogging, the secrets behind content strategy, and how brands use influencers to shape public perception. With social media evolving rapidly, we break down the best platforms for food bloggers in 2025 and explore monetization strategies. But that’s not all! We take a flavour-packed journey into Kerala’s rich food heritage, busting the stereotype of appam, fish, and houseboats and celebrating the diverse cuisines across different cities. Our guest also shares the fascinating history of Sambhar, how mutton arrived in South India through Shivaji Maharaj, and why Trivandrum is in a booming stage of development because of the upcoming Vizhinjam Port. With insights on consistency, criticism, and keeping up with short-form content trends, this episode is packed with practical strategies to help you crush it in food vlogging. 🔥 Warning: This episode will leave you hungry!