Episode 11 : Meet Hannah King of King & Carr, maker of stylish wardrobe classics for women.

Spotting a gap in the market is always a good place for a business idea to germinate and for Hannah King, attending the Game Fair in 2018, revealed one of those elusive white spaces.As she wandered around, she gradually realised that, despite there being many clothing stands, there wasn’t actually much on offer that was specifically made for women living a country lifestyle. Most of the offerings available were an altered version of a men’s item of clothing.Hannah set out then and there to design a capsule collection of stylish, comfortable and pretty country wear pieces under The Finer Horse Brand name and the business flourished.Then, along came lockdown and Hannah, along with many other businesses very reluctantly came to the decision that she couldn’t continue under the regime of lockdown uncertainty.But, roll forward to 2023, and that entrepreneurial bug just wouldn’t go away! So Hannah launched King & Carr with a vision to bring intentionally designed classic pieces with a twist to her customers, providing UK made, beautiful and practical clothing.It was such a treat to chat to Hannah - her enthusiasm for her business and her customers is infectious and it’s obvious that their feedback and needs are always front of mind as she develops her business.Podcast Timeline0.00 Introductions2.45 Inspiration and manufacturing ethos8.00 Start-up marketing10.00 Finding Customers15.00 Sustainable fashion20.00 The realities of the entrepreneurial journey30.00 The importance of the countryside35.00 Hannah’s favourite piece of advice37.50 EndsYou can find King & Carr here and on instagram hereAs always, thank you for listening. Please do like and share, it genuinely is a great way to help your favourite businesses along on their journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com