Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.00:40 Special Guest Introduction: Mike Romoff01:01 Mike's Background and Current Work01:50 Challenges in B2B Marketing and Solutions05:20 Emotional Decision-Making in B2B Marketing08:07 The Dream Tool for B2B Marketers10:32 Personal Wins and Team Impact