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Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B episode artwork

EPISODE · Apr 30, 2024 · 12 MIN

Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B

from 11 Minutes with Octane11: a B2B Marketing Mini-Podcast · host Dan Rosenberg & Stephany Shelton

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.00:40 Special Guest Introduction: Mike Romoff01:01 Mike's Background and Current Work01:50 Challenges in B2B Marketing and Solutions05:20 Emotional Decision-Making in B2B Marketing08:07 The Dream Tool for B2B Marketers10:32 Personal Wins and Team Impact

What this episode covers

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.00:40 Special Guest Introduction: Mike Romoff01:01 Mike's Background and Current Work01:50 Challenges in B2B Marketing and Solutions05:20 Emotional Decision-Making in B2B Marketing08:07 The Dream Tool for B2B Marketers10:32 Personal Wins and Team Impact

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Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B

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Frequently Asked Questions

How long is this episode of 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

This episode is 12 minutes long.

When was this 11 Minutes with Octane11: a B2B Marketing Mini-Podcast episode published?

This episode was published on April 30, 2024.

What is this episode about?

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in...

Can I download this 11 Minutes with Octane11: a B2B Marketing Mini-Podcast episode?

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