Episode 11: Social Media Imperative with Spencer Smith

Social media has entered its second decade and boy, has it changed the way we do business as a result. National social media strategist Spencer Smith joins us on our Secret Sauce Marketing Tastings podcast to discuss the role and importance of embracing social media to build a prosperous business. Spence is founder of spencerXsmith.com and social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University.  He's been named a "Social Media Expert" by Forbes, and his company AmpliPhi is the winner of the 2016, 2017 and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Among Spence’s 2017 presentations, he addressed the New York Stock Exchange on social media best pracices. His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller. Listen in and learn best practices for social media marketing in the second decade of the 21st century.