Episode 11: The client-side marketer’s perspective

This week we hear from Phil, who shares his recent experiences on how marketing can (and should) be front and centre when it comes to tackling business-wide challenges. He tells us about how manages to put insight at the heart of that process. Far from being a time for naval-gazing or self-doubt, we discuss how pivoting (sorry, that word again!) has given marketing a chance to show its wider value to the business. We also have time to talk about the inspiring marketers who we greatly admire.