EPISODE · Jun 4, 2020 · 44 MIN
Episode 11: The client-side marketer’s perspective
from What We've Learnt: Learning from great minds in the world of business & marketing and beyond · host What We've Learnt
This week we hear from Phil, who shares his recent experiences on how marketing can (and should) be front and centre when it comes to tackling business-wide challenges. He tells us about how manages to put insight at the heart of that process. Far from being a time for naval-gazing or self-doubt, we discuss how pivoting (sorry, that word again!) has given marketing a chance to show its wider value to the business. We also have time to talk about the inspiring marketers who we greatly admire.
What this episode covers
This week we hear from Phil, who shares his recent experiences on how marketing can (and should) be front and centre when it comes to tackling business-wide challenges. He tells us about how manages to put insight at the heart of that process. Far from being a time for naval-gazing or self-doubt, we discuss how pivoting (sorry, that word again!) has given marketing a chance to show its wider value to the business. We also have time to talk about the inspiring marketers who we greatly admire.
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Episode 11: The client-side marketer’s perspective
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