EPISODE · Dec 9, 2019 · 21 MIN
EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
from The Local Marketing Trends Podcast · host Gordon Borrell, Corey Elliott
In the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at GroupM. Known as "the most quoted man in advertising," Wieser recently issued his annual forecast, and it's .... interesting, to say the least. You may be shocked at how he now sees the role of media in the whole marketing equation. The wide-ranging interview, and Gordon & Corey's analysis, covers political advertising, outdoor's resilience, TV's troubles, radio's flatness, and the the eight companies that are driving digital spending. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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In the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at GroupM. Known as "the most quoted man in advertising," Wieser recently issued his annual forecast, and it's .... interesting, to say the least. You may be shocked at how he now sees the role of media in the whole marketing equation. The wide-ranging interview, and Gordon & Corey's analysis, covers political advertising, outdoor's resilience, TV's troubles, radio's flatness, and the the eight companies that are driving digital spending.
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EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
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