Episode 11: What’s Going On - Dirty Deeds Done Well

What this episode covers

Der Lebensmittelhändler REWE und der Heimwerkermarkt OBI stampfen ihre gedruckten Handzettel bzw. Kataloge ein und gehen voll digital. Wirtschaftlicher Harakiri oder angesichts von Klimawandel, Digitalisierung und Kostendruck eine Zwangsläufigkeit? Die Tiktokisierung der sozialen Medien schreitet voran. Sind endlos aneinander gereihte hochkantige Kurzfilme die Zukunft des Entertainments und damit auch der Werbung? Fiktive Influencerinnen, virtuelle Youtuber und lebensnah animierte Markencharaktere – wie der Kelloggs-Tiger Tony – mischen immer mehr in Games und in den sozialen Medien mit. Braucht’s die? Welche Rolle spielen sie zukünftig? Vor allem - aber nicht nur - im Metaverse.

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 31 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on September 8, 2022.

What is this episode about?

Der Lebensmittelhändler REWE und der Heimwerkermarkt OBI stampfen ihre gedruckten Handzettel bzw. Kataloge ein und gehen voll digital. Wirtschaftlicher Harakiri oder angesichts von Klimawandel, Digitalisierung und Kostendruck eine...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.