Episode 110 - Fifth Generation Family Business Leader - Talking With Brooke Birtcher Gustafson

In this episode of The Disruptive Successor Show, Jonathan speaks with Brooke Birtcher Gustafson, Managing Director of 5th generation business Birtcher Development. She shares how business was always part of her conversations growing up and how this ingrained mindset gives her a competitive advantage.Brooke also talks about business today as Birtcher 5.0 and comments on how it is to be a woman in real estate, both as a positive and negative thing. She also tells the story of how she and her father revived their development business, surviving COVID, and what the future looks like for industrial real estate.She gives her nuggets of wisdom to disruptive successors out there and what it means to be a leader of a family business and know your why and what really drives you.HIGHLIGHT QUOTESBROOKE: Taking over the business with her father as a business partner"I think I had learned quite a bit and was ready to take on the responsibility of it all. And alongside my dad, we never had that opportunity to work in that capacity together and that's really cool. He's a great mentor and he's learned a lot in all his ventures so we really got to structure it right.""He'd done family business before with many cousins and uncles and his dad and granddad involved so he also kind of knew his ideal structure so we just kind of put our minds together and took it as an opportunity to really just draw up the right plan for us."BROOKE: Define what success looks like for you to find fulfillment"I think just how you define fulfillment and being content is a challenge in this generation of leadership because it is easy to look over your shoulder and feel like maybe you're not doing enough. I think being a family business owner, there's a different sense of responsibility that kind of falls on your shoulders and it's... a humble sense of pride that you get to carry." Connect with Brooke through the following links:About BrookeWebsite If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.