Episode # 110 Interview with Marie Mount- Senior Director of Marketing for the SneakPeek brand

Episode #110 Our guest on today's show is Marie Mount - Senior Director of Marketing for the SneakPeek gender reveal brand. Marie takes us through how the team at SneakPeek has taken the brand from DTC into retail and how they have used insights from consumers, retailers and their agencies to position the brand for continued growth. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Discussion points with Marie today include: - 80% of people want to know the sex of their baby in advance- The importance of deeply and truly understanding your consumer and their needs- How they helped to build a new category delivering incremental sales to retailers- How the SneakPeek team used insights to develop new packaging for retail- The changes they have made to their approach to marketing as the brand evolves from DTC only to brick & mortar retail- A Blue Apron fan! Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.