Episode 110: Modernizing Athlete Endorsements

Joe and Tom are joined by Blake Lawrence, CEO and co-founder of opendorse, for a conversation on athlete marketing. Blake is the CEO and co-founder of opendorse, an athlete endorsement company. opendorse powers the endorsement process for 3,000+ professional athletes, including all NFL Players and UFC Fighters, as part of their partnerships with the NFL Players Association and UFC. Prior to opendorse, Blake co-founded Hurrdat, a social media agency, in Lincoln, Nebraska. Over four years, Hurrdat grew from two to twenty-five employees, and was acquired in July 2014 by B2 Interactive. He now leads a growing team at opendorse, focused on building a smarter, better, faster solution for the athlete endorsement industry.Blake talks about how Opendorse is mordernizing athlete marketing and endorsements, how he is revitalizing the tech industry in Nebraska, his personal story and much more! Be sure to follow Blake on twitter @Blake_Lawrence The Facts The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com