Episode 110: Planning your marketing strategy for the entire year.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer underscores the necessity of year-long marketing strategy planning for small businesses. She delves into understanding the target audience, setting clear goals and KPIs, selecting appropriate marketing channels, and the importance of a content calendar. She offers practical advice on audience analysis, aligning KPIs with business objectives, channel evaluation, and content planning to maintain consistency and a strong online presence. Her insights aim to build a solid marketing foundation for small business success, and she concludes by inviting listeners to subscribe and participate in a free marketing consultation session.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]