Episode 110: Strip the Buzzwords: What Actually Drives Search Visibility in the AI Era with Cameron LiButti

The headlines say AI is changing everything about how businesses get found online. Cameron LiButti says those headlines are missing the point. Cameron is the founder of Bidview Marketing, a fourteen-person agency working with medical practices, law firms, and service businesses across the country. He spent four years as a mechanical engineer before finding his way into digital marketing, and that engineering background shapes how he approaches SEO: start with the data, build the structure, and be willing to tell clients what they don't want to hear. In this episode, Erik Martinez and Cameron work through what's actually happening inside search — and what isn't. AI Overviews aren't a new algorithm; they're a new interface sitting on top of machine learning that's been running since 2015. LLMs like ChatGPT aren't pulling from an independent database; they're scraping the web and Google's results. And the businesses that tried to game that system in 2024 are seeing the consequences now. The conversation covers: •          Why Cameron's answer to the most important SEO question hasn't changed in eight years •          How search intent determines whether AI is sending your prospects to you or past you •          What a tax attorney and a medical practice reveal about where AI leads actually come from •          The site structure fundamentals that apply equally to traditional crawlers and AI crawlers •          Red flags to watch for when evaluating an SEO agency or consultant