Episode 110: Vintage Vixen Cosmetics: How Jeri Guyette-Beckles Is Changing Beauty Standards for Middle-Aged Women

Send us Fan MailSunday, August 16th at 1 PM EST, the Girl, Get Up Collective will me my next expert, Jeri Guyette-Beckles (J), the visionary founder and CEO of Vintage Vixen Cosmetics.  Vintage Vixen Cosmetics is a luxury beauty brand revolutionizing representation for multi-ethnic, middle-aged women, 35 and "Finer", who are tired of being invisible in an industry obsessed with youth. In this Girl, Get Up: Expert Spotlight conversation, Jeri shares her jaw-dropping journey from passionate five-year-old makeup enthusiast to cosmetics entrepreneur, overcoming impossible odds, tariffs, manufacturing challenges, and a beauty industry that told her, “It can't be done."  Well, she did it, and she did it her way!  Vintage Vixen Cosmetics isn't just lipstick; it's a rebellion. Jeri didn't just create products, she created representation. Her Vintage Vixen Cosmetics brand ambassadors include a 100-year-old model, middle-aged powerhouses, and women reclaiming their beauty on their own terms. This episode explores Jeri’s philosophy of being exclusive rather than everyone, the intersection of beauty and self-acceptance, the science behind skin aging and menopause, and how one woman's refusal to accept "no" created a brand that's changing what beauty looks like. Hear about her unexpected pivots, her experiences as a Black entrepreneur in beauty, the personal challenges of balancing entrepreneurship with real-life, and her unwavering belief that women deserve to feel radiant at any age. This episode is perfect for women 35+ seeking beauty products that actually honor their skin, entrepreneurs building product-based businesses, beauty professionals interested in formulation science, and women interested in disrupting ageism and representation in beauty. Why? Because Jeri Guyette-Beckles proves that the most powerful beauty statement is refusing to become invisible.Key Expert Excerpts:💄The Early Passion: Beauty From the Beginning - Jeri's love affair with beauty started with her grandmother, the powerful influence who introduced her to the world of makeup, beauty.💄The Dream Takes Shape – How Jeri found creative ways to continue pursuing beauty while travelling the world.💄The Battle Against Ageism: Why Vintage Vixen Cosmetics - Jeri drew inspiration from old Hollywood.  The era of glamorous, confident women who aged gracefully while remaining powerful and desirable. 💄Who Are Vintage Vixen's Brand Ambassadors? - A woman at 100 is as worthy of celebration and beauty products as a woman at 20. 💄Formulation Philosophy:  The Science That Makes Vintage Vixen Different - Jeri designed specifically her beauty products specifically for women 35+; skin changes with age and deserves different formulation.💄Finding Your Niche: Why Being Exclusive Is Powerful - In a world where every brand tries to appeal to everyone, Jeri made a bold choice to be exclusive.💄Navigating Business Challenges: Tariffs, Manufacturing & Adaptation – Jeri shares how important it is to adapt, learn, and makes strategic decisions based on economics and quality as a product-based business.💄Personal Challenges & Perseverance: The Human Behind the Brand - The most successful entrepreneurs are those who understand that life happens, and flexibility isn't failure.  It's wisdom.Lesson for the listening audience: Your beauty doesn't expire... Women 35+ aren't an afterthought; we're a revolution. When an industry refuses to serve you, build your own brand. And when you do, remember the women still waiting to be seen. GIRL, GET UP! Contact Jeri Guyette-Beckles:Jeri Guyette-Beckles, CEO and Founder Vintage Vixen Cosmetics LLC Email: [email protected] Website: vintagevixencosmetics.com IG: @vintagevixencosmetics Twitter: @vintagevixencos Facebook: vintagevixencosmeticsllc TikTok: @vintagevixencosmetics#GirlGetUpPodcast #VintageVixenCosmetics #JeriGuyetteBeckles #BeautyOver35 #BeautyRepresentation #LuxuryBlackBeautyBrand #AgeismInBeauty #WomenEntrepreneurs ABOUT GIRL, GET UP:  📑eBook Girl, Get Up!" reveals the exact strategies she uses to build a brand leveraging podcast appearances. Drawing on 100+ interviews and her transformation from resume writer to influential entrepreneur, this eBook is a masterclass in personal branding, visibility, and monetization.eBook available on Amazon - https://a.co/d/07my2uOfVisit my Stan Store today and get the tools to help you use podcasting to grow your brand with intention - https://stan.store/MsCJonesSupport the showFollow Girl, Get Up! on Instagram @girlgetupcollective