Episode 110: Zone of Genius

The 2020 Season continues and this episode is a double landmark: It's the 110th Episode and we celebrate our 4th Anniversary. This week's guest is branding guru Kate ObertKate is a fashion Stylist turned Brand Strategist who has an eye, ear, and nose for Branding. She joins the Pod from Los Angeles (Starts around the 25:00 mark) to talk about:• The Fundamentals of Branding• The Importance of the Long Game in Business• What you brand's colors say about you• How she first got into branding• What is the "Zone of Genius" and how she found her's• The importance of knowing your AudiencePlus, Jay has a monologue on how the Coronavirus has changed the world, and why it's past time to get serious about this. He also has a word or two for knuckleheads who talk a lot but say nothing during times like this.Thank You for 4 Years!!! Let's do 4 More!Follow Kate on Social Media @kate.obertCheck her out on the web at www.kateobert.com/Jay Scott Confidential is on YouTube!!! Be sure to subscribe, ring the bell for notifications, and check out the archived interviews and more: bit.ly/jsctubeIf you're trying to start or build up your podcast, check us out the JSC Amazon Store: www.amazon.com/shop/jayscottsmithGet one FREE month of Stitcher Premium when you use the promo code "JSC": stitcher.com/premiumLike us on Facebook at facebook.com/JSCRadioCheck out Doc Illingsworth's dope sh*t, including the new EP Trenches, on Spotify here: bit.ly/illingsworthspotifyCheck out "Unknown Key", the new EP from Ossim Jones at soundcloud.com/ossimjones/sets/unknown-keyBe sure to drop a 5-Star Rating & Review on Apple Podcasts and AudioBoom. Follow the show NOW on Radio.com, Spotify, iHeartRadio, RadioPublic, TuneIn, CastBox, Stitcher, PlayerFM.