Episode 111: Beyond Numbers, The Human Side of Pricing Tactics

Join us for an insightful discussion with Casey Brown of Boost Pricing, a chemical engineer turned pricing expert. Casey shares her journey from technical analysis to the dynamic field of pricing, highlighting the importance of finding a career that aligns with personal passions and strengths. Listen in as we explore the impact of fear in sales negotiations and its effect on even the most experienced professionals. Discover the psychological factors at play and gain insights into early pricing tactics that shape business strategies. Casey shares engaging training methods that empower sales teams to embrace their pricing power, emphasizing the importance of immediate implementation of new skills. Hear how nurturing belief in oneself and one's team drives positive change and growth in any business. Explore the blog: Accountants, Attorneys, & Engineers Who Sell: Oh My! - Boost Pricing.