Episode 111 part 01 - Hedof - Rick Berkelmans

Finally, Hedof in The Makaskesh Doodle podcast! A few months ago, Rick Berkelmans joined Shacyz for a chat and we recorded it from Amsterdam. Hedof is the creative studio of Dutch illustrator Rick Berkelmans. His vibrant illustrations feature candy-colored sceneries, quirky characters, and playful shapes, reflecting his positive attitude and love for silly toys. His work has been featured in various magazines, products, campaigns, installations, and large walls worldwide, with clients including Nike, The New York Times, Ikea, Samsung, and many others. Our conversation was long, so we divided it into two parts where we discussed Rick's career, his struggles in design school, working with the biggest brands, and reaching out to clients. Enjoy your listening, Shacyz Doodle