Episode 111: The Wave is Here - MSP Chat

What this episode covers

Erick and Rich discuss why the channel’s AI maturity is stuck in a three-year rut according to IDC and what MSPs can do about it, plus strategies for converting focus and discipline into accelerated growth. Then they’re joined by the managing director of partner programs for Google Cloud, Phil Larson, for an insider’s take on opportunities for MSPs in cloud and AI. And finally, one last thing: how a real-life Jimmy Neutron produced nuclear fusion in his home lab. Discussed in this episode:AI is a Growing Business Yet Risky Bet for Channel PartnersIDC North America Partner Landscape 2025: Vendor Relations, Cloud Marketplaces, and DistributionIntroducing Google Cloud Partner Network: What partners should knowDallas 12-year-old achieves nuclear fusion after four years of effort Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

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Frequently Asked Questions

How long is this episode of MSP Chat?

This episode is 1 hour and 5 minutes long.

When was this MSP Chat episode published?

This episode was published on February 13, 2026.

What is this episode about?

Erick and Rich discuss why the channel’s AI maturity is stuck in a three-year rut according to IDC and what MSPs can do about it, plus strategies for converting focus and discipline into accelerated growth. Then they’re joined by the managing...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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