Episode #1118: Michael McVay

Jeff Stanfield and Andy Shaver are joined by Michael McVay, General Manager of the iconic Duck Commander brand. Michael shares his story of growing up in West Monroe, Louisiana, and the path that eventually led him to Duck Commander. The guys discuss how Phil Robertson and the Robertson family brought duck hunting into the mainstream through the hit television series Duck Dynasty, introducing an entirely new audience of Americans to waterfowl hunting and the outdoor lifestyle. They also talk about the challenges of keeping an iconic brand relevant in a changing market. Michael explains how Duck Commander continues to connect with a new generation of customers while staying true to the traditions and values that helped build the company into a household name. Of course, no conversation with Michael would be complete without talking SEC football. The guys wrap in some college football talk alongside stories about Duck Commander, the Robertson family, and the culture that has made the brand such a lasting part of the hunting world.