Episode 112 | Assisted Living: The Hidden Profits & Horrors

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson breaks down what ROI and cash flow really look like in the world of assisted living facilities. From understanding the differences between a 6-, 10-, and 16-bed home to identifying key expenses like payroll, debt service, and food costs, Brandon offers a clear, data-backed look at what it takes to be profitable. He shares practical tools—like a free underwriting calculator—and urges listeners to avoid relying on generic online claims. Whether you’re just exploring assisted living or actively preparing to invest, this episode gives you a realistic and detailed roadmap to make smarter, better-informed decisions. 00:00:00 – Introduction00:00:40 – Topic Introduction: Realistic ROI in Assisted Living00:01:10 – Numbers Disclaimer and Presentation Style00:01:30 – Key Definitions: ROI, NOI, and Cash Flow00:04:11 – Important Investment Caveats00:05:19 – Major Operating Expenses00:10:46 – Income and Expenses by Facility Size00:13:38 – Pricing Sensitivity and Market Considerations00:16:09 – Key Takeaways on Facility Size and Margins00:17:21 – Use the Calculator and Seek Support00:18:07 – Final Advice and Encouragement Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram